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Ballard
Allen Marketing,
is a manufacturers representative Firm founded
in 1984 by Gerry Ballard and Tom Allen. The Primary
office is located in Costa Mesa, California and
Is staffed with professionals trained to handle
all factory correspondence and communication to
the field. Our branches in Northern and Central
California, Oregon, Washington and Colorado enable
us to provide coverage for our eleven state territory
including Western Canada.
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“competitive
and constantly changing” accurately describes
today’s after-market arena. How do manufacturers
stay in touch with the buyer and current market trends?
What products are in demand, and which lines would
produce the most sales? Questions like these are asked
daily in boardrooms across America. Ballard &
Allen Marketing has the answers! Ballard Allen marketing
knows market share! We have placed many companies
into commanding market positions through our knowledge
of the automotive after-market. When a manufacturer
enlists the services of Ballard & Allen Marketing,
they can be confident that their product will be properly
introduced into the market place and properly supported
after introduction to maintain product integrity. |
Your
productivity is the prime concern of Ballard &
Allen Marketing. Proper promotion in the filed is
essential. To maintain product integrity and position
in the marketplace, our sales representatives assist
the buyer with advertising layouts and planogramming.
Our representatives also help the buyer gain wider
market knowledge. |
Choosing
Ballard & Allen marketing to represent your product
is a wise and economical move. We have a proven track
record of success, including being awarded SEMA’s
Manufacturer's Representative of the Year in 1987
and 1993. With an existing sales force ready to place
your product in the market, a commission is a small
price to pay for excellent representation. Ballard
& Allen Marketing is not content to promote your
product to existing customers only, but aggressively
approaches new outlets as well to ensure maximum market
saturation. |
Ballard
Allen’s professional representatives understand
the High performance Parts after-market. Excited and
enthusiastic about new products, our reps create hype
and excitement for your products to potential buyers.
No other marketing firm can offer such an experienced,
knowledgeable, dedicated and enthusiastic sales force. |
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| CREDIBILITY |
| A
long standing relationship exists with the automotive
after-market industry and Ballard Allen Marketing.
Products endorsed by our company are quickly reviewed
for purchase with confidence by buyers. |
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| EFFECTIVE
PROMOTION |
A
sizable sales force is in place and ready to promote
your product line. No other firm sales representatives
offer familiarity with the entire marketplace that
Ballard Allen's do. We train our sales force in your
line's product knowledge and prepare them to answer
questions and present training for prospective buyers
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| MARKET
KNOWLEDGE |
| Ballard
& Allen maintains on-going sales training for
its sales representatives. We emphasize total market
knowledge, including competitive product lines. We
feel complete market knowledge translates to effective
promotion of your product |
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| SPECIALISTS |
Specializing
in specific products enables Ballard Allen to maintain
an edge over representatives who are so spread-out
with product that they are masters of none. Our expertise
includes: High- Performance Parts and Electronics,
and Accessories |
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